There are a few drugstore beauty staples I always find myself reaching for—L’Oreal Paris Tinted Serum Foundation, Physicians Formula Butter Bronzer, and my ultimate favorite: e.l.f.’s Power Grip Primer. And now, for everyone who loves that strong-hold formula (especially after it won a Cosmo Readers’ Choice award), e.l.f. is stepping into haircare with two exciting new products: the Power Grip Hair Gel Wand and the Power Grip Gel Pomade.
Affordable Styling Products That Deliver Strong Hold
The Power Grip Hair Gel Wand is priced at just $5, staying true to e.l.f.’s budget-friendly reputation. Meanwhile, the Gel Pomade + Brush Bundle costs $11 and comes in a large jar along with a brush, making it a great value for its size.
Inspired by the brand’s viral primer known for locking makeup in place, these new hair products aim to give your hairstyle that same long-lasting, flexible hold. The pomade works especially well for slicked-back styles, neat updos, taming bangs, or enhancing natural texture. It also stands out with a fresh, fruity scent—something you don’t often get with traditional hair gels.
The gel wand, on the other hand, is perfect for quick touch-ups. It helps smooth flyaways, define edges, and create a clean, polished finish without much effort.
Real Testing Shows Impressive Results
After trying the products before their official March 4 launch, the results were instantly noticeable. A simple ponytail turned into a sleek, polished style within minutes. The curved brush design made it easy to catch and smooth every stray hair while shaping a high, lifted ponytail.
Even after wearing it for hours, the hair didn’t feel stiff or sticky. The hold remained intact through a 95-degree yoga session, proving just how reliable the formula is.
Sleek Finish Without Crunch or Stickiness
With only a few strokes, these Power Grip styling products transformed frizzy, dull strands into a smooth, glossy look. The finish stayed soft and natural while still maintaining strong control.
Once again, e.l.f. proves that drugstore products can compete with—if not outperform—high-end alternatives. These new hair styling essentials are not just affordable, but effective enough to become everyday go-to favorites.
