7 vintage beauty trends making a powerful comeback as nostalgic styles dominate modern beauty culture

7 vintage beauty trends

It’s been shown over and over again that what goes around comes back around. It doesn’t matter if we’re talking about clothes that have been in your attic since the 1990s or haircuts that you thought were out of style in the 1970s. Trends tend to come back around with a more modern twist and a masterful effect. We’d be lying if we said we weren’t happy to see some beauty techniques and products from decades ago come back in style.

Forget about beauty tips that are “outdated.” Instead, let’s celebrate the ones that are the newest “it” things for 2025. This year, seven old-school beauty trends are making a big comeback.

Nails in Red

Last year, the classic French manicure came back and took the place of Funny Bunny and Bubble Bath for a short time. This year, though, neutral nails are being ignored in favor of something a little more exciting: red nails.

Deep cherry red nails are very popular during the holidays, and nothing beats the instant boost of confidence that three coats of Big Apple Red give. In February, nothing beats a classic red nail color. In the summer, coral red is the best color.

Red nails give you a powerful feeling, which is exactly what you need to get through 2025.

Haircuts with a “blowout”

For the past few years, sleek bobs and super shaggy cuts have been the most popular styles. But now, people are starting to choose the “blowout” cut, which is more natural and easy to care for.

This hairstyle is supposed to give you the confidence and effortless style of a typical 1990s model cut, like Cindy Crawford or Claudia Schiffer. The layers start below the chin and frame your face in a way that makes it look great. You can’t help but feel good about yourself when you have a new blowout that frames your face and swings with every step. That’s what you should ask for at the salon.

Powder Blush

Liquid makeup has changed most of our routines completely, and for good reason: it gives skin a youthful, glowing look. But there is one product that has stayed the same: powder blush. And a lot of it.

Putting on too much blush has become popular in the 2020s, mostly as a way to make a statement with even the most subtle makeup. The main purpose of blush is to make your skin look healthy and glowing. Some liquid blushes are worth the money, but now it’s time to finish off with powder blush to set everything and shape your upper cheekbones, like they did in the 1930s and 1980s when blush was popular.

Rollers with Velcro

There have been a lot of ways and tools to try to get the bounciest, most volume-packed subtle curl, but none have ever worked better than a set of classic velcro rollers that you might have seen your grandmother use.

A lot of Southerners might remember being dropped off at school while their moms were still wearing velcro rollers, but that doesn’t mean we should let those stories stop us from finding out the truth. Hair rollers are the only thing you’ll ever use if you can master them. That’s why they’ve been around for so long and taken over the hair world recently. Don’t say bad things about them until you’ve tried them.

Lipstick in a Semi-Matte Finish

For the past twenty years, lip gloss has been the most popular tube, but a lipstick with a more natural finish has slowly become more popular as a better option. It’s not matte like the drying, peeling matte lipsticks from the 2010s. Instead, it has a finish that is more like the traditional lipsticks you would find at a department store. It’s not glossy, but it does hydrate.

Rose pinks, dusty mauves (like the famous Pillow Talk), and rich berries are the colors of the day that look best with your natural lip color. A good matte lipstick makes you look more grown-up and put-together than the super glossy looks that were popular before. A light touch of color is all it needs to look great.

Easy Skin Care Routines

There are times when nothing else will work as well as what has always worked. People are finally realizing that simple can be better in the world of 12-step skin-care routines and retinol “alternatives.” In the past, you would wash your face, put on a basic retinol, and then put a lot of Pond’s Cream on top of that.

Using too many products can sometimes be unnecessary, cancel each other out, or even stress out skin, which can lead to bad results. Women are going for simple things because 2025 will be a busy year. Good skin-care routines can save you time, money, and effort. Also, look for products that can do more than one thing, like Isle of Paradise Effective Self-Tanner, which can give you a healthy glow and even out your skin tone with just a few spritzes.

Hair Color at Home

Kind of. There are definitely more bad things that could happen than good things that could happen if you use permanent hair dye at home. You may have seen your grandparents bring home boxed dye from the drugstore, but it’s best to let the experts do it. But more and more color-adjacent products are hitting the market that can help refresh and brighten your hair without hurting it or making mistakes that are hard to fix.

For a salon-like toning effect, look for tinted products that add color and smooth out your hair. If you’re trying to cut down on trips to the salon, you can find a lot of brands that offer healthy and temporary hair color refreshes and root touch-up systems that are worth a try.

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